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Alphabet Inc. (GOOG) Valuation & Moats

Industry: N/A | Current Spot Price: $384.83

Quality of Company (QOC)

10.0 / 10

Moats, margins, and financial health stress-test index.

Value Trap Score

18.0 / 100

Risk level of value trap traps, structural declines, or debt strain.

Average Model Upside

-44.9%

Consensus fair value margin of safety across all active models.

13 Quantitative Valuation Models Targets

Valuation Model Variant Price Target Upside / Downside% Model Confidence%
Earnings Power Value $81.29 -78.88% 71.5%
Bayesian DCF $124.29 -67.70% 64.1%
Markov DDM $522.24 35.71% 56.1%
Dynamic Net Asset Value $14.63 -96.20% 52.1%
First Chicago $294.81 -23.39% 56.1%
EROIC Spread Model $79.36 -79.38% 60.1%
Machine Learning RIV $269.67 -29.93% 52.1%
Regime Cross model $203.31 -47.17% 44.1%
Sentiment SOTP $125.70 -67.34% 44.1%
CUCE Ensemble Model $211.10 -45.14% 12.7%
FTNN Topology Model $350.79 -8.85% 6.2%
RCMH-DCF Variant $106.55 -72.31% 52.1%

Market Search Intent Q&A

Is Alphabet Inc. (GOOG) worth buying in 2026?

Determining if Alphabet Inc. (GOOG) is worth buying in 2026 requires contrasting its current market spot price of $384.83 with our fundamental intrinsic value targets. Our quantitative models suggest that the consensus fair value upside for GOOG sits at -44.9% across active valuation models. If you prioritize conservative baseline asset capitalizations, the zero-growth Earnings Power Value (EPV) floor of $81.29 represents a strong baseline safety net. On the other hand, the 10,000-simulation Bayesian DCF target of $124.29 reflects the fair value accounting for margin progression and long-term cash flow compound potential.

Is GOOG currently undervalued or a value trap?

With a Quality of Company (QOC) score of 10.0/10 and a Value Trap Score of 18.0/100, GOOG's financial risk metrics provide deep structural insights. A Value Trap Score of 18.0/100 suggests that the company is currently safely insulated from immediate financial distress, operational structural decline, or a permanent loss of capital, debt distress, or structural operational decline. Meanwhile, the durable moat score (QOC) of 10.0/10 indicates the level of physical, structural, or brand competitive advantage the company retains. At $384.83, the margin of safety should be carefully compared to these fundamental indicators.

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