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Amazon.com, Inc. (AMZN) Valuation & Moats

Industry: N/A | Current Spot Price: $271.85

Quality of Company (QOC)

8.98 / 10

Moats, margins, and financial health stress-test index.

Value Trap Score

12.0 / 100

Risk level of value trap traps, structural declines, or debt strain.

Average Model Upside

-45.2%

Consensus fair value margin of safety across all active models.

13 Quantitative Valuation Models Targets

Valuation Model Variant Price Target Upside / Downside% Model Confidence%
Earnings Power Value $31.17 -88.53% 64.8%
Bayesian DCF $157.40 -42.10% 51.4%
Markov DDM $174.09 -34.05% 76.7%
Dynamic Net Asset Value $42.59 -84.33% 52.2%
First Chicago $351.89 29.44% 56.2%
EROIC Spread Model $40.45 -85.12% 60.2%
Machine Learning RIV $159.09 -41.48% 52.2%
Regime Cross model $126.75 -53.38% 44.2%
Sentiment SOTP $165.82 -39.00% 44.2%
CUCE Ensemble Model $143.10 -47.36% 13.7%
FTNN Topology Model $248.31 -8.66% 4.5%
RCMH-DCF Variant $39.22 -85.14% 84.7%

Market Search Intent Q&A

Is Amazon.com, Inc. (AMZN) worth buying in 2026?

Determining if Amazon.com, Inc. (AMZN) is worth buying in 2026 requires contrasting its current market spot price of $271.85 with our fundamental intrinsic value targets. Our quantitative models suggest that the consensus fair value upside for AMZN sits at -45.2% across active valuation models. If you prioritize conservative baseline asset capitalizations, the zero-growth Earnings Power Value (EPV) floor of $31.17 represents a strong baseline safety net. On the other hand, the 10,000-simulation Bayesian DCF target of $157.40 reflects the fair value accounting for margin progression and long-term cash flow compound potential.

Is AMZN currently undervalued or a value trap?

With a Quality of Company (QOC) score of 8.98/10 and a Value Trap Score of 12.0/100, AMZN's financial risk metrics provide deep structural insights. A Value Trap Score of 12.0/100 suggests that the company is currently safely insulated from immediate financial distress, operational structural decline, or a permanent loss of capital, debt distress, or structural operational decline. Meanwhile, the durable moat score (QOC) of 8.98/10 indicates the level of physical, structural, or brand competitive advantage the company retains. At $271.85, the margin of safety should be carefully compared to these fundamental indicators.

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